A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. Bernice Fitz-Gibbon // The man who stops advertising to save money is like the man who stops the clock to save time. Annonymous // Everything is designed. Few things are designed well. Brian Reed // Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public. Valerie Pettis // The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. Derby Brown // The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett // Advertising isn’t a science. It’s persuasion. And persuasion is an art. William Bernbach // Advertising is the greatest art form of the 20th century. Marshall McLuhan // Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. Thomas J. Watson Jr. // In advertising, not to be different is virtual suicide. William Bernbach // Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy // The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad. Howard Luck Gossage // Many a small thing has been made large by the right kind of advertising. Mark Twain // I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett // Good design goes to heaven; bad design goes everywhere. Mieke Gerritzen // Design should never say, “Look at me.” It should always say, Look at this. David Craib // It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation. Wouter Stokkel // Graphic design will save the world right after rock and roll does. David Carson // Practice safe design: Use a concept. Petrula Vrontikis // It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. Steve Jobs // Less is more. Ludwig Mies Van Der Rohe // Design is the silent ambassador of your brand. Paul Rand
